Buying Jewellery Online

Many people are apprehensive about purchasing personal gifts such as jewellery online, being able to physically see the product being often the preference. There is also still a degree of apprehension around security and the reputability of the online jewellery company you are dealing with. This article will explain why when searching for a special gift for a loved one or specifically looking for a beautiful new piece of jewellery you should turn to online stores and what you should look out for.

The single most important factor of purchasing from an online jewellery store is price! Most web only companies do not have the overheads of brick and mortar stores; you will often find designer brands or specialist items with large genuine cost savings from these retailers, an online jewellery store is able to pass on savings they make from lower overheads direct to the consumer meaning you benefit!

When buying jewellery online you need to ensure that the store you are purchasing from has some fundamental things in place.
1) A contact form
2) A published returns policy
3) Privacy policy
4) SSL security in place

The third point is the most important! SSL stands for secure socket layer. You will notice when you process payments online your web browser displays a padlock, this padlock indicates that your payment and card details are protected. Never purchase from any online jewellery store that does not have the padlock symbol on their checkout pages!

The next thing to understand from your selected store is if the jewellery is made by the owner, if so this indicates that they are a much smaller operation, this might make returns a little more risky if they are selling direct. My recommendation if you were looking for handcrafted items would be to use one of many large online companies dedicated to offering small one man band jewellery designers a platform to selling, that or of course eBay is an excellent source of handcrafted jewellery with all the protection of a major brand behind it.

The best thing about buying jewellery online is that it is so convenient! If the online retailer has the right software in place you can view the items in great detail, often in more detail than in person (unless you take a magnifying glass!). With the right packaging and gift wrapping selected, the right item chosen you can simply sit back and wait for your selected item to arrive from the comfort of your own home!

Useful Advice for Buying Jewellery Online and How to Avoid Getting Ripped Off

So…. you want to buy jewellery over the internet?

You can get some really great deals by purchasing jewellery online.
Gold and precious stones are very expensive to purchase in New Zealand (and indeed many countries), and you’ll find there are some great wholesale stores online, where the jewels are a fraction of the retail cost.

If you are looking to buy check out our directory for a good range (www.grizzlynut.co.nz). There are some fantastic shops that ship to New Zealand. I can assure you – once you find the right ones, you will never go back to shopping offline again – the selection and prices are fantastic.

But…. there are also some really awful buys online as well.

I was looking to buy some products to resell earlier this year and thought I would try an auction site & look for some Gold rings.

And WOW – the auction sites have some cheap rings – the pictures looked awesome, they were real gems, real gold – and they were only going to cost me $30 each ring to bring in to New Zealand (and that included shipping, customs & tax). I thought – “wohooo I’m on to a gold-mine here! I can sell these things for hundreds of dollars!!”, and straight away I bought 3 rings from the one supplier. I mean – what could go wrong (after all the seller had a fantastic trader rating)?!?!?

WELL – when I got the rings (and the shipping was great – the rings arrived within 2 weeks), but when I opened the package the smug grin I’d been wearing for the last couple of weeks vanished – the gold was so thin you could have only worn them twice, the jewels were real – but they looked fake, were very badly cut & certainly didn’t glisten in the sunlight! (Needless to say I did not make my millions from that venture).

Now – don’t get me wrong – I’m not saying don’t buy off auction sites (I’ve bought some stunning pieces of jewellery since then for fantastic prices) – just be careful (and use any pictures that they have as a guidance – the actual product may look completely different).
Don’t rush into a purchase and buy a bulk load of goods. Purchase 1 ring – take note of how it is described, and do a full inspection when you get it. If it’s a good buy – purchase in bulk. If not – you haven’t wasted too much money.

And… this rule doesn’t apply only to online auctions. It also applies to online stores.
You don’t know whom is running the stores, and you can’t visually see the goods (pictures may lie).
Don’t take up the “buy in bulk & save loads of money” offer, or you may be kissing your hard earned moola away. Buy small – check out the goods, then go back for more.

My second piece of advice – Don’t always go for the cheapest jewellery on the internet (but certainly don’t go for the most expensive). Generally the cheaper the jewellery, the lower the quality of the product. Even if you are purchasing for resale, you want to be able to sell the product with honesty and integrity (I mean – if you think the ring is junk, you really shouldn’t be selling it for a high price).

My third piece of advice – check out the jewellery store onine. Do a search on google, and see if anything bad comes up. Believe it or not I got scammed out of $US650 recently when I bought some bulk nappies for resale off an auction site and they didn’t show – I did a search on the manufacturer afterwards to find 269,000 results which showed other people had been scammed) – if only I’d done that before wasting my money (which I still haven’t got back by the way – so I’m not talking about that!!).
The one thing to remember during your search, is that some of the people giving the bad reports may be competitors (but I can assure you if you get 269,000 hits – SOMETHING IS WRONG!!)

Tips For Buying Jewellery Online


You’ve looked at jewellery online before, but you’re still not sure about taking the plunge and actually buying anything. You’ve got your doubts about shopping online, and particularly when it comes to buying jewellery online, be it fine or costume jewellery. Ultimately, is e-commerce entirely trustworthy?

Is this you?

If so, this article aims to show you that you can now buy jewellery on the internet with complete peace of mind, and save both money and time!

Just follow the following basic rules:

1. Make sure you’re buying from a reputable jewellery company. Look for accreditation schemes on the store’s website like Safebuy or Shopsafe that guarantee standards and ensure best practice among web retailers.

2. Read information about secure shopping and returns policy. Internet selling is subject to distance selling laws, which protect consumers. Just because you are buying jewellery online does not mean you have no rights as a customer! Great customer service should also be available online!

3. Always check delivery costs and times, especially if you need your jewellery dispatched to you urgently. Most jewellery retailers selling online offer a variety of delivery options to customers, and they will publish any postage deadlines in advance of special dates like Christmas or Valentine’s Day.

4. Buy from websites that have decent photographs that clearly show the image of the product you’re thinking of buying. While this is not necessarily a substitute for seeing the piece in person, it should give you a pretty clear idea of what you are buying. Fuzzy or blurred photographs are no use at all.

5. Contrary to popular belief, rings can be and are regularly bought online. Good online jewellery stores will have ring sizers that making buying rings online easy and hassle-free.

6. Still sceptical about giving your credit card details to online retailers? Secure shopping is now the norm, with firewalls and extensive internet security procedures now standard among web retailers. In fact, in the UK alone, according to the IMRG Capgemini 2008 e-Retail Sales Index, half of all shopping will be done online by 2014. The same study found that already 17 pence in every pound spent in the first half of 2008 was spent online.

7. The credit crunch and global recession will not kill off online retailing but strengthen it, as increasingly frugal shoppers seek to make the most of their available income and seek bargains online. That’s especially the case with costume jewellery, which is typically buoyant during tough economic times.

8. Know your jewellery terminology; this is particularly the case if you are buying fine jewellery. Do you know the difference between Karats and carats. Can you tell the difference between authentic and real pearls? Buying jewellery online can be daunting if you’re not in command of the facts you need to make an informed decision.

9. The internet allows you to research online about the type of jewellery you want to buy. So you can read about diamond certification schemes and find out facts about jewellery, stones or minerals that many salespeople in traditional shops won’t know or won’t tell you.

10. You’ll actually find a far wider range of jewellery online than in traditional walk-in shops. And if you’re looking for a particular niche, for example organic necklaces, a certain type of costume jewellery or wacky designs of earrings, then you’re better off looking online.

Buying jewellery online doesn’t have to be daunting if you bear in mind these pointers. And best of all, when you’re browsing and making your purchase there are no crowded car parks, annoying queues at tills and lousy weather. Amen to that!

The Benefits of Buying Jewellery Online


Jewellery is a gift that is truly universal – something that can be given for just about any occasion, and something that has real meaning to it. If someone gives you jewellery as a gift, you feel touched, emotional, sometimes even overwhelmed. It’s amazing to think that such small items can stir such powerful emotions, but this is something that happens all the time. You can bet that during every hour of every day, someone somewhere in the world is gazing open-mouthed at a beautiful piece of jewellery that has been given to them by someone special – perhaps an engagement ring, an elegant necklace or the perfect pair of earrings.

Of course, it’s not just men that buy jewellery for women any longer as it was in years long gone by. These days, jewellery makes a popular gift for men as well, and many women choose to give rings, cufflinks, watches and other popular items of jewellery to the beloved men in their lives. Giving jewellery means that you can give a gift that actually speaks without words, and this is probably why jewels have been a hugely popular form of gift since ancient times.

Why buy jewellery online?

Since the explosion of the Internet, most products have become available to customers online, and jewellery is no exception. Modern technological advancements mean that it is no longer necessary for us to go scouring through every jewellery shop on the high street to find the perfect gift. We can now enjoy doing this from the comfort of our own homes, giving us more time to browse and compare the options open to us. Buying jewellery online offers many benefits, such as:

Choice: There is certainly no shortage of choice on the Internet, and you will find a wide range of jewellery at your disposal. This means that you can browse a wide selection of jewels until you find the perfect gift with which to surprise a loved one.
Convenience: Gone are the days when the local High Street jewellers was the only viable option if we wanted to get the perfect piece of jewellery in a short space of time. When you buy jewellery online, you can browse, order and pay from the comfort of your own home, and your chosen piece will then be shipped out to you safely and quickly. This means that you still have choice, however short of time you are. And, you don’t even have to leave your home to get the perfect gift.
Saving time: We all lead busy lifestyles these days, and you simply may not have the time to troop from shop to shop looking for the perfect piece of jewellery. When you buy jewellery online you can benefit from speed and ease, and you aren’t restricted to looking within certain times, as you would be with a bricks-and-mortar shop.
Affordability: When you buy jewellery online, you will benefit from far more choice, which in turn means that you are far more likely to find something within your budget. There are some really good quality jewellery products available online, and you can get these at a huge reduction compared to High Street prices. Online jewellers don’t have the same overheads and running costs as their bricks-and-mortar counterparts, which means that they can afford to offer a bigger saving to their customers.

What sort of jewellery can you buy online?

These days it is possible to get just about every type of jewellery you can imagine online. You can even request custom-made jewellery, so if you can’t find exactly what you are looking for you can simply get it made. Whether you are looking for engagement rings, wedding bands, necklaces, earrings, brooches, ankle bracelets, or any other type of jewellery, you will find a vast selection at your disposal when you buy jewellery online.

And you don’t need to worry about “buying blind” when you buy jewellery online, because most quality sites provide totally accurate description and excellent photographs of each product, so you can get a real look at it before you commit to a purchase. Plus, of course, online jewellery stores accept returns and exchanges in the same was as High Street jewellery stores do, so you won’t be compromising any of your statutory right when you buy jewellery online.

Whatever the occasion, buying jewellery online will prove effective, convenient, fast, safe and easy. Your chosen piece of jewellery will be delivered right to your door, and you can often request that it is gift-wrapped before it even arrives! It’s never been easier to get the perfect gift of jewellery at an affordable, great value cost.

In summary

Buying all manner of products online is not the future any longer – it is the present. Online purchasing has become one of the most popular methods of shopping, and with the choice available to consumers it makes sense to buy your jewellery online. Whatever time of day or night, you can take your time to browse through the various products on offer from online jewellery stores, and when you are ready you can simply place your order and wait for it to arrive – no pressure, no rush, it’s all done at your own pace and in your own time.

And you don’t have to worry about security issues when you buy jewellery online. The advanced software used by websites these days means that monetary transactions are perfectly safe, so you can pay for your purchase by credit or debit card without having to concern yourself about a breach in security.

Buying jewellery from online jewellery stores can save you time, hassle and money, so why make more work for yourself by driving out and trundling from one shop to the next? You can now give the perfect, beautiful gift of jewellery to a loved one without even leaving the house – and you can benefit from a far wider selection and far better value with online affordable jewellery.