Buying Jewellery Online

Many people are apprehensive about purchasing personal gifts such as jewellery online, being able to physically see the product being often the preference. There is also still a degree of apprehension around security and the reputability of the online jewellery company you are dealing with. This article will explain why when searching for a special gift for a loved one or specifically looking for a beautiful new piece of jewellery you should turn to online stores and what you should look out for.

The single most important factor of purchasing from an online jewellery store is price! Most web only companies do not have the overheads of brick and mortar stores; you will often find designer brands or specialist items with large genuine cost savings from these retailers, an online jewellery store is able to pass on savings they make from lower overheads direct to the consumer meaning you benefit!

When buying jewellery online you need to ensure that the store you are purchasing from has some fundamental things in place.
1) A contact form
2) A published returns policy
3) Privacy policy
4) SSL security in place

The third point is the most important! SSL stands for secure socket layer. You will notice when you process payments online your web browser displays a padlock, this padlock indicates that your payment and card details are protected. Never purchase from any online jewellery store that does not have the padlock symbol on their checkout pages!

The next thing to understand from your selected store is if the jewellery is made by the owner, if so this indicates that they are a much smaller operation, this might make returns a little more risky if they are selling direct. My recommendation if you were looking for handcrafted items would be to use one of many large online companies dedicated to offering small one man band jewellery designers a platform to selling, that or of course eBay is an excellent source of handcrafted jewellery with all the protection of a major brand behind it.

The best thing about buying jewellery online is that it is so convenient! If the online retailer has the right software in place you can view the items in great detail, often in more detail than in person (unless you take a magnifying glass!). With the right packaging and gift wrapping selected, the right item chosen you can simply sit back and wait for your selected item to arrive from the comfort of your own home!

Useful Advice for Buying Jewellery Online and How to Avoid Getting Ripped Off

So…. you want to buy jewellery over the internet?

You can get some really great deals by purchasing jewellery online.
Gold and precious stones are very expensive to purchase in New Zealand (and indeed many countries), and you’ll find there are some great wholesale stores online, where the jewels are a fraction of the retail cost.

If you are looking to buy check out our directory for a good range ( There are some fantastic shops that ship to New Zealand. I can assure you – once you find the right ones, you will never go back to shopping offline again – the selection and prices are fantastic.

But…. there are also some really awful buys online as well.

I was looking to buy some products to resell earlier this year and thought I would try an auction site & look for some Gold rings.

And WOW – the auction sites have some cheap rings – the pictures looked awesome, they were real gems, real gold – and they were only going to cost me $30 each ring to bring in to New Zealand (and that included shipping, customs & tax). I thought – “wohooo I’m on to a gold-mine here! I can sell these things for hundreds of dollars!!”, and straight away I bought 3 rings from the one supplier. I mean – what could go wrong (after all the seller had a fantastic trader rating)?!?!?

WELL – when I got the rings (and the shipping was great – the rings arrived within 2 weeks), but when I opened the package the smug grin I’d been wearing for the last couple of weeks vanished – the gold was so thin you could have only worn them twice, the jewels were real – but they looked fake, were very badly cut & certainly didn’t glisten in the sunlight! (Needless to say I did not make my millions from that venture).

Now – don’t get me wrong – I’m not saying don’t buy off auction sites (I’ve bought some stunning pieces of jewellery since then for fantastic prices) – just be careful (and use any pictures that they have as a guidance – the actual product may look completely different).
Don’t rush into a purchase and buy a bulk load of goods. Purchase 1 ring – take note of how it is described, and do a full inspection when you get it. If it’s a good buy – purchase in bulk. If not – you haven’t wasted too much money.

And… this rule doesn’t apply only to online auctions. It also applies to online stores.
You don’t know whom is running the stores, and you can’t visually see the goods (pictures may lie).
Don’t take up the “buy in bulk & save loads of money” offer, or you may be kissing your hard earned moola away. Buy small – check out the goods, then go back for more.

My second piece of advice – Don’t always go for the cheapest jewellery on the internet (but certainly don’t go for the most expensive). Generally the cheaper the jewellery, the lower the quality of the product. Even if you are purchasing for resale, you want to be able to sell the product with honesty and integrity (I mean – if you think the ring is junk, you really shouldn’t be selling it for a high price).

My third piece of advice – check out the jewellery store onine. Do a search on google, and see if anything bad comes up. Believe it or not I got scammed out of $US650 recently when I bought some bulk nappies for resale off an auction site and they didn’t show – I did a search on the manufacturer afterwards to find 269,000 results which showed other people had been scammed) – if only I’d done that before wasting my money (which I still haven’t got back by the way – so I’m not talking about that!!).
The one thing to remember during your search, is that some of the people giving the bad reports may be competitors (but I can assure you if you get 269,000 hits – SOMETHING IS WRONG!!)

Feather Online Store

Feed the Birds

There is something truly tactile about a feather whether it is a feather for flight or down for warmth. In many respects, feathers have never been out of fashion but there is no doubt that they are proving to be exceedingly popular at this current time. Typical items that are often adorned with feathery tips include Venetian masks, stole, boas, jackets, hats and fringes.

Feather online stores take one of nature’s many miracles and uses feathers in all many of ways. Of course, throughout history people have adorned their garb with down and until about two hundred years ago, feather quills use as pens, hence the penknife which used to carve a nib.

Today, it’s important to only use plumage from birds that are not in any way endangered and are preferably farmed. Typical examples of birds from which feathers are extremely popular are pheasants, ostriches, peacocks, geese, guinea fowl, chickens and turkeys. Protected birds such as Birds of Paradise offer beautifully soft plumes which are now expertly imitated and often turned into fake feather boas. Pretend feathers can feel incredibly real and are usually dyed into a multitude of colours.

A particularly popular bird is the guinea fowl which tastes as good as its plumage looks. Often the ultra soft guinea fowl down is used to adorn accessories such as items of jewellery. In stark contrast is peacock feather which is truly magnificent and have a beady eye design which complements many flower arrangements.

Feather fringes can be devastatingly attractive whether fringing headwear or fringing an outfit. Plumage from a variety of birds ensures that feather fringes look good with each one being entirely unique. The breeds of birds whose plumes make for fabulous fringes include goose coquette, golden pheasant, turkey, mallard, guinea fowl and ostrich.

Pheasant plumes make for ideal soft fringing which feels delightfully delicate against the skin. Natural pheasant feather patterns and shades look good but do vary in style depending on the breed of pheasant. Another incredibly soft plumes is the down of the Marabou Guillet, which is so light; a mere exhaling of breath can send it on its way. It is the type of delicately soft down that often adorns bridal gowns; even though it is phenomenally delicate it can be dyed to match a wedding dress whether the bride is wearing ivory, cream or white.

If you fancy a feather look a number of online stores from which you can buy packs of plumes and feathered accessories and feathered clothing. A feathered jacket will always excite attention and unlike leather it is incredibly light and very warming, useful if shoulders are bare on a cool winter’s evening.

Tips For Buying Jewellery Online

You’ve looked at jewellery online before, but you’re still not sure about taking the plunge and actually buying anything. You’ve got your doubts about shopping online, and particularly when it comes to buying jewellery online, be it fine or costume jewellery. Ultimately, is e-commerce entirely trustworthy?

Is this you?

If so, this article aims to show you that you can now buy jewellery on the internet with complete peace of mind, and save both money and time!

Just follow the following basic rules:

1. Make sure you’re buying from a reputable jewellery company. Look for accreditation schemes on the store’s website like Safebuy or Shopsafe that guarantee standards and ensure best practice among web retailers.

2. Read information about secure shopping and returns policy. Internet selling is subject to distance selling laws, which protect consumers. Just because you are buying jewellery online does not mean you have no rights as a customer! Great customer service should also be available online!

3. Always check delivery costs and times, especially if you need your jewellery dispatched to you urgently. Most jewellery retailers selling online offer a variety of delivery options to customers, and they will publish any postage deadlines in advance of special dates like Christmas or Valentine’s Day.

4. Buy from websites that have decent photographs that clearly show the image of the product you’re thinking of buying. While this is not necessarily a substitute for seeing the piece in person, it should give you a pretty clear idea of what you are buying. Fuzzy or blurred photographs are no use at all.

5. Contrary to popular belief, rings can be and are regularly bought online. Good online jewellery stores will have ring sizers that making buying rings online easy and hassle-free.

6. Still sceptical about giving your credit card details to online retailers? Secure shopping is now the norm, with firewalls and extensive internet security procedures now standard among web retailers. In fact, in the UK alone, according to the IMRG Capgemini 2008 e-Retail Sales Index, half of all shopping will be done online by 2014. The same study found that already 17 pence in every pound spent in the first half of 2008 was spent online.

7. The credit crunch and global recession will not kill off online retailing but strengthen it, as increasingly frugal shoppers seek to make the most of their available income and seek bargains online. That’s especially the case with costume jewellery, which is typically buoyant during tough economic times.

8. Know your jewellery terminology; this is particularly the case if you are buying fine jewellery. Do you know the difference between Karats and carats. Can you tell the difference between authentic and real pearls? Buying jewellery online can be daunting if you’re not in command of the facts you need to make an informed decision.

9. The internet allows you to research online about the type of jewellery you want to buy. So you can read about diamond certification schemes and find out facts about jewellery, stones or minerals that many salespeople in traditional shops won’t know or won’t tell you.

10. You’ll actually find a far wider range of jewellery online than in traditional walk-in shops. And if you’re looking for a particular niche, for example organic necklaces, a certain type of costume jewellery or wacky designs of earrings, then you’re better off looking online.

Buying jewellery online doesn’t have to be daunting if you bear in mind these pointers. And best of all, when you’re browsing and making your purchase there are no crowded car parks, annoying queues at tills and lousy weather. Amen to that!